​​​Ben is a serial inventor and entrepreneur. He has licensed his ideas to many of the world’s leading technology companies. He has done business in two-dozen countries. He also teaches entrepreneurship in the Bachelor of Innovation program at the University of Colorado – Colorado Springs (UCCS). He fell in love with the Autobahn while racing around Germany in BMWs and Porsches. A desire to have an authentic 'No Speed Limit' sign in his office sparked the creation of P1 Collective™ (formerly known as Roundabout Signs) with Bruce.

Bruce is an entrepreneur and motorsports enthusiast. He leads a railroad materials company and two bicycle shops in Colorado. He has competitively raced bicycles, motorcycles and cars in the United States, Germany and Japan. Like Ben and most “car guys,” Bruce was captivated by the 'No Speed Limit' zones while driving the German Autobahn and wanted to bring a bit of the experience back to the United States.

​Zach is a UCCS business and innovation graduate who works for BMW in Colorado Springs. He is the director of marketing and the sales director for P1 Collective™. For much of his life, Zach has been fascinated with everything automotive. Zach was one of the first in line to test drive the all-electric Porsche Taycan Turbo S when it hit the States. This left him infatuated with the German manufacturer and more driven than ever to deliver P1™ products to those who share the same passion.